Being able to explain what a land bank is and what it does for your community is just as important as the work itself. Effectively communicating your land bank’s mission and impact helps build community trust, generate momentum for policy change, and secure funding. In this session, you will learn some communications basics, like identifying and tailoring messages to different audiences, and how to prioritize your external outreach efforts with a small team. This session will showcase examples of how to track and communicate your impact through data-driven, highly visual impact reporting. 

Speakers: 

• Maria Elkin, Director, Communications, Center for Community Progress  

• Christa Stoneham, Chief Executive Officer and President, Houston Land Bank