Explore the imperative of charting a strategic course in the contemporary dynamic landscape during this session, underscoring the pivotal significance of organizational identity as a foundational cornerstone for strategic planning. Through the examination of a case study and a comprehensive analysis of the dynamic opportunities and threats confronting leaders in their strategic deliberations within a VUCA world, a framework will be presented to maintain strategic focus without compromising the organization's inherent identity, akin to its DNA. This session will spotlight best practices and principles, furnishing leaders with essential tools to adeptly navigate the complexities of an uncertain future while remaining steadfastly aligned with the organization's core essence.