AI is transforming the technology frontier almost faster than anyone can keep up, but most of us lead organizations that existed before the advent of AI. We aren't selling AI products or services. The increasingly loud buzz around us says we need to do something with AI...but what, and where? And perhaps, more importantly, why? In this session, we'll explore a three-step framework to transform AI FOMO (Fear of Missing Out) into Action. Each step of the framework offers key questions, and then uses the answers to fine tune the next step of the framework. The outcome is clarity of perspective and clarity of purpose. The deliverables are prioritized actions to optimize our operations and strategically position our organizations to thrive with (or perhaps in spite of) AI. No more FOMO. It's time for non-AI businesses to claim our place in this new emerging world.