Organizations often view problems in silos. Sales are down? We just need to think of ways to increase it. Lack of innovative ideas? Just have a brainstorming session. Need a strategy? Do a ton of research and hold a series of meetings. When the resulting "solutions" don't move the needle, we blame an organizational resistance to change or simply label it a bad idea, and we're back to square one. In this session, Andrea Belk Olson will discuss the dynamics of the intersections of culture, brand, and organizational strategy, outlining a unique approach to aligning these three areas to overcome the common obstacles that plague the success of strategic change. Illustrating clear and practical industry examples, Andrea will share how to create your own change blueprint for creating sustainable and successful growth.