Name
Strategic Foresight in Action: A case study of a large global quick service restaurant in Thailand
Date & Time
Tuesday, June 3, 2025, 2:15 PM - 3:15 PM
Tanai Charinsarn Kulachet Mongkol
Description
Strategic Foresight has been a popular strategy formulation tool since VUCA arrived. Although the conceptual framework has been presented and discussed for years, the real application of this complex process is rarely shared to the professional world where we want to learn how to apply this tool beyond just understanding it. In this session, we will share the context, the tools, the process, and the result with discussion for the audience to get the experience of strategic foresight in action.