Carl J. Cox is the dynamic CEO and founder of 40 Strategy and 40 Accounting, renowned for his expertise in scaling businesses and developing high-impact strategies. A sought-after speaker, podcast host, and author, Carl has led seven organizations to remarkable growth, expanding operations across four continents and achieving growth rates of 2x to 7x. His leadership journey is built on a vision to positively impact over 1 million people and 10,000 organizations within the next decade, while donating $1 million to charity.

As the host of the Measure Success Podcast and the $4M Strategies™ mini-podcast, Carl shares his wealth of knowledge with business leaders and entrepreneurs, offering actionable insights into defying the odds and reaching success faster. He’s known for challenging audiences to rethink their approach to strategy, empowering them to change their habits and achieve their boldest goals.

Carl is also the author of the bestselling book, Lost at CEO: An Entrepreneur’s Guide to Strategy, which quickly became a #1 Amazon bestseller in 12 categories. A unique blend of fiction and business advice, Lost at CEO offers a captivating story that illustrates what it truly means to be a CEO in today’s world. The book provides invaluable strategies for scaling businesses while maintaining work-life balance—and even sanity.

Praised as a “page-turner” and filled with “battle-tested advice,” Lost at CEO has become a trusted resource for entrepreneurs looking to lead with clarity, purpose, and success. Carl’s inspiring message continues to empower leaders and business owners to not only grow their businesses but thrive in every aspect of their lives.