Covid has turned the world upside down over the last 2 years.  Corporate strategies have shifted to being maximally flexible to adapt to the ever changing world we are in.  Companies that have been flexible have been most successful in this environment.  Some questions are on everyone's mind:  Is this the new normal?  What is the new normal?  How do we stabilize corporate strategy to get back to viewing the long-term as opposed to the short-term?  While the answers may not be clear to these questions, there are some important frameworks that one can put in place to make strategic decisions.  Important framework considerations include:
•    Focus on near-term COVID related issues coupled with a longer-term strategic focus
•    Moving from an isolated geographic view of the world to a full world view
•    Focus on both the challenges and the opportunities in the current environment and their impact on strategy
•    Reviewing the speed of decision making and willingness to revisit decisions as data emerges
I will highlight a couple of case studies that may help see how these frameworks have helped in two company examples, one a large Pharma, the other an emerging biotech.  In one case, the large company was undergoing some large changes in the external environment and needed to quickly evolve.  In the small company space, growing in a pandemic and, even going public in a pandemic were possible using the right strategies.