Welcome and Keynote
Date & Time
Tuesday, December 7, 2021, 9:00 AM - 11:00 AM

9:00 AM – 9:15 AM         Michigan Agritourism Association Update

  • Janice Benson - Michigan Agritourism Association
  • Wendy Winkel - Grandpa Tiny's Farm

9:15 AM – 10:00 AM       The Blake Farms Story

  • Lonnie Decker - Blake Farms

10:15 AM – 11:00 AM                    Thriving with the Farm Market

What does it take to make your farm market a success? Three main things: driving the right customers to visit, building the right agritourism events that bring the right customers, and knowing your financial numbers. In this presentation keynote, Michael will share from his own experience with markets, and share principles and techniques to grow your market and build the business you want. You’ll leave inspired to keep going, Confident you know what to add next year, and armed with tricks to grow your business.

  • Michael Kilpatrick - Growing Farmers, and the Farm on Central
Janice Benson - Michigan Agritourism Association
Lonnie Decker - Blake’s orchard & cidermill
Michael Kilpatrick - Growing Farmers
Wendy Winkel - Michigan Agritourism Association