Dr. Govindasamy is currently a professor of Agribusiness Marketing at Rutgers University, New Brunswick, New Jersey. He currently serves as the Chair of the Department of Agricultural, Food and Resource Economics at Rutgers University. He is also a Fellow of the Agricultural and Resource Economics Association and served as the president of the Food Distribution Research Society in the United States. He served as a Department Executive Officers (DEO) Fellow during 2016-17, Rutgers Big Ten Academic Alliance (formerly the CIC). In the past ten years, Dr. Govindasamy’s research program has been supported by external grants and contracts of over $15 million from over 10 sources. Dr. Govindasamy was also invited by the International Food Policy Research Institute to develop courses for the Open University sponsored by IFPRI. After joining Rutgers University, within a few years, Dr. Govindasamy was awarded the Research Excellence Award by the college. Dr. Govindasamy has been teaching “Global Marketing” to undergraduate students at Rutgers University for about 20 years. He works on fruits and vegetable demand both in the United States and Africa. In the United States, his research focuses on direct marketing, organic produce marketing, ethnic produce marketing, natural products including herbal medicine and other similar topics.