Joseph Watson

Produce Marketing Association

Joseph Watson
Joe Watson
Vice President, Member Engagement, Retail, SME
Produce Marketing Association
Joe began his career in the retail industry in 1979. He spent 32 years with Rouses Markets in various roles before becoming Corporate Director of Produce in 1993, a position he held until his departure in 2015.
In 2014 Joe was named Produce Retailer of the Year by Produce Retailer and was also one of The Packer’s Top 25 in the produce industry the same year.
After leaving Rouses, Joe became VP of Business Development at PMA and currently is Vice Produce of Member Engagement.
His responsibilities consist of developing relationships with PMA members across the supply chain as well as internal collaboration to provide year-round value and benefits for PMA members.
Over his career, Joe has been very active as an industry volunteer in many roles while serving on boards, committees and councils for associations representing the produce industry.