Prior Registration Required. Please add Masterclass Academy (9) to your registration to attend.

It’s a noisy world out there, making it challenging to capture the hearts and imagination of your stakeholders, especially if your message feels like “one more thing” added to their busy lives and long to-do lists. You may have heard that telling stories is the best way to grab people’s attention and move them to action. But stories are only part of the equation. In this workshop, learn how and why to tell which stories so people pay attention, engage and even offer their money or their voice. Understand the value of empathy and engagement in messaging. Create a crosswalk of one project’s benchmarks and your organization’s strategy. Develop a timeline. Create representative audience “avatars” so you can adjust your messaging to increase its appeal. Practice taking a sample data set and creating visuals that appeal to your audience.  Leave with a storytelling plan and a suite of templates for creating visually appealing presentations based on your impact data.