Name
The Never Ending Importance of a Story Told Well
Date & Time
Tuesday, November 7, 2023, 1:30 PM - 3:00 PM
Speakers
Jerome Gray, Metropolitan Transit Authority of Harris County - METRO
Kim Pallari, HDR
Mary Jo Pitzl, ArizonaRepublic/azcentral
Tara Jones, AECOM East Domestic
Jerome Gray Kim Pallari Tara Jones
Description

We all are tapped to tell the story of transit’s role in our communities, in a multitude of settings. Whether it's to engage the community in a new project or service, inform stakeholders about the benefits of our work or convince elected officials of the value to their constituents, we all have a story to tell. But do we really understand how it's being received? Do we know how to make it resonate for the most impact? Do we understand the need for our story to evolve, even as we tell it time and again? And, if needed, do we know how to get our story back on track? Come hear from a few amazing storytellers, with lessons and tips for reinforcing the power of a story well told.

Location Name
Phoenix Ballroom C, 3rd Level
Full Address
Sheraton Phoenix Downtown
340 N 3rd St
Phoenix, AZ 85004
United States
Session Type
Session
Slide Deck
View Slide Deck
Survey
Survey
AICP CM
CM 1.5
Mode
Not Applicable
Topic
Communications & Marketing