Transit agencies, bolstered by federal funding during the pandemic, are facing drastic fiscal shortfalls as special allocations go away and ridership lags. Without substantial and sustained funding, agencies risk service cuts, fare increases and deferred maintenance. To help avert the worst of these scenarios, agencies are tapping into their creative side, developing initiatives to increase ridership. Through innovative programs, they’re engaging with employers, institutions, schools and residents. New pass programs and partnerships are opening conduits for getting transit passes into the community in new ways, opening doors for new cohorts of riders. Take home some of this inventive energy and practical ideas for transit ridership recovery.