Bus riders are the most loyal and reliable customers for transit. And the bus stop is the front door, the first impression. Recognizing this, agencies around the country are focusing more intently on the bus stop experience. Hear about the factors that go into developing and prioritizing investments for bus stops, from Americans with Disability Act (ADA) compliance to social equity and more. Learn how to navigate the complicated environment around who owns and maintains stops and the keys to ensuring successful coordination between cities, transit agencies, advertising agencies and private property owners. Hop on board to understand what leads to lasting appeal.