Alex Balloon is the third executive director of the Passyunk Avenue Revitalization Corporation. He has worked in Philadelphia neighborhood development for more than 10 years, with a focus on commercial corridor revitalization. Prior to joining PARC, Alex was the executive director at an award-winning Main Street program in the Tacony neighborhood of Philadelphia. He has a master's degree in historic preservation and urban redevelopment from the University of Pennsylvania. Alex is a Certified Main Street America Revitalization Professional (MSARP).