Small downtowns and commercial districts have a tremendous impact on the vibrancy of their communities. Reactivating vacant storefronts requires deep collaboration between local businesses, property owners, residents, and partner organizations to succeed. In this session, hear about the Main Street Four-Point Approach, a leading framework for downtown and commercial district revitalization. Presenters will share how each of the four points—economic vitality, design, promotion, and organization—are being implemented in the Dutchtown neighborhood of St. Louis. Tactics include assessing the district assets, engaging absentee property owners, utilizing the legal system to tackle development challenges.