Communicating impact is an essential component of how land banks can build trust with residents, strengthen their reputation, and ultimately lead to more funding. Qualitative and quantitative metrics help communities better understand the transformative work land banks are doing to address vacant properties, promote homeownership, reuse brownfields, and drive economic development. Join this session to hear about how the Cook County Land Bank Authority (Chicago, Illinois) and the New York Land Bank Association have measured and reported on their impact. Attendees will leave with concrete ideas about how to improve data and story collection in order to develop persuasive reports on the positive impacts of their land banks.