Do you feel like you and/or your program could benefit from an increased web and social media presence, but you don’t have the bandwidth to get started or maintain what you’ve already done? This session is for you. With a laser-focused strategy that cuts through all of the noise and overwhelm, building a web and social media presence that promotes your program and positions you as an authority can be done without taking over your to-do list. This is an immersive session so participants will need their smartphones. Done-for-you templates will be provided.

Jean Lee is the instructor and coordinator of string music education at the Michigan State University College of Music where she is rebuilding the undergraduate string music education program. In less than 2 years, she has tripled the number of applicants and the number of string music education majors. Jean Lee also works as a freelance digital marketing and brand strategist consulting with other university music programs and businesses. She has used her marketing and branding knowledge with her previous work as an orchestra teacher for the Okemos Public Schools, and currently applies her knowledge to her work for the MSU College of Music.