Name
Engagement Goes Virtual - How the U.S. Census Bureau Pivoted from In-Person to Virtual Change During a Global Pandemic
Date
Thursday, May 19, 2022
Time
11:05 AM - 12:05 PM
Description

Everyone can agree that the pandemic has tested organizational resilience and accelerated the pace of change, especially within the federal government. The government agency with which we’ve been working with was planning to embark on an agency-wide transformation effort pre-pandemic using large-scale, in-person engagement methods with the hope of bringing large groups of employees together to design their future. The plan was to utilize The Conference Model® methodology to “involve the whole system to change the whole system” through three, multi-day, in-person workshops with hundreds of participants to achieve this objective. However, the pandemic threw all in-person engagement events out the window, yet the agency chose to remain agile and resilient, and continued with their desire to transform to meet the needs of their customers. Still, a vexing question remained, “How do you convert a Large Group Intervention such as The Conference Model® – a methodology traditionally executed in-person for almost 30 years – into a virtual format to support enterprise-wide transformation?”   In this session you will be presented with the highs, lows, and important choices the team faced throughout the early phase of the effort while bringing high-engagement change into the virtual world. You’ll learn about and engage in discussions on how you can apply these principles in your own projects and strategic planning efforts while building change communities along the way. The lessons learned from taking a large-scale engagement method such as The Conference Model® quickly into the virtual environment will continue to be applicable on both a large scale and at smaller scales to every single organization and to every practitioner, internal and external for years to come.  
 

How does this session align with the conference theme "Strategy in a 'Right Now' World" and topic areas
The methodology and approach that was used for this effort engaged over 3500 leaders and staff from across the agency in designing the future state of the organization. The outputs became foundational elements for the organization’s strategic plan, and leaders and staff began putting into place “simple commitments” that continues to generate energy and buy in for change. The effort encapsulates leadership support blended with grass roots collaboration and action for change—behaviors necessary for successful strategy implementation and long-term change.