As the world becomes more technologically advanced and digitally dependent, consumer behavior changes more significantly, rapidly, and unpredictably than ever before. A trend further emphasized and accelerated by a pandemic that no one saw coming. As we attempt to adapt to a "new normal," we must recognize that adaptation itself is a skill that must be prioritized. When no one knows what's next, our businesses and teams must develop cultures that allow for flexibility, new ideas, and innovation.    Based on a decade at Google, Steve Lerch will share stories of how simple cultural building blocks are more important drivers of innovation than massive budgets and armies of engineers. You'll learn simple principles and practical strategies that anyone can utilize to enhance the strategic thinking of their company or team. The same principles that allowed Google to help save lives, connect humanity, empower new populations, and even catch Pokemon.