Steve Lerch is a digital, strategy, and marketing consultant and award- winning, international public speaker. Prior to founding Story Arc Consulting in 2019, Steve spent nine years working for Google. During his time at Google, Steve built digital and marketing strategies for some of the world’s preeminent consumer electronics brands like GoPro and Fitbit, federal government agencies like the Census and TSA, and major non-profits like the YMCA and Save the Children. When not supporting his clients, Steve was hand selected to teach incoming employees about the culture and philosophies that help make Google one of the world’s most innovative companies. Stemming from this experience, Steve has crafted a playbook of key cultural principles that any organization can bake into its DNA. Strategic principles that lay the groundwork for better collaboration, more creative brainstorming, more ambitious goal setting, and an enhanced focus on innovation for any team or company. Steve continues his work by giving speeches on innovation and culture around the world, and leading in depth workshops and strategic planning exercises for teams and companies of all sizes. In addition to his focus on strategy and innovation, Steve remains passionate about digital marketing and continues to serve as a marketing consultant and digital strategist for a number of organizations.