David Booth has been helping organisations develop and implement their strategies for over 25 years, working with some of the UK’s leading organisations from the NHS to major financial institutions. Prior to this he spent 20 years in business management, working for companies including United Biscuits, Grand Metropolitan and Smith & Nephew, in senior roles across marketing, HR, and strategic development. David’s book, ‘Strategy Journeys – a Guide to Effective Strategic Planning’ was published in 2017 and shortlisted for the Chartered Management Institute Management Book of the Year 2018. His articles have been published in Strategy Magazine and Project Management World Journal, and he is a Fellow of the Strategic Planning Society (FStratPS). His recent work has included helping organisations to strengthen their strategic capabilities and adopt a more dynamic and responsive approach to strategy.