Lucy Loh has worked as a consultant since about 1995 in both the private and public sectors, mainly in the fields of strategy, organizational structure and change, and working with organisations of all sizes from small to global. She is a director at Fractal, a consultancy which specialises in using systems thinking to tackle complex, intractable management issues where traditional approaches consistently fail. This includes the development of Patterns of Strategy (Gower 2017) to provide a fresh and systemic approach to this key organisational challenge. She has designed and delivered post-graduate courses, and is co-author of Patterns of Strategy, as well numerous papers.