12:00 PM - 12:30 PM

Social Selling

Take the next step with your social media presence with social commerce!  Implementing social commerce can help lower the barrier to purchase as well as benefit from impulse purchasers.  This session will introduce social commerce platforms and tips for getting started with social selling.

Sarah Cornelisse, Penn State University

12:30 PM - 1:00 PM

Email: the King of Social Media

What's the most important job on your farm? (this is a trick question). It's marketing. What's the most effective social media platform for digital marketing (no trick here). It's email marketing. Learn why, how, when, and why email marketing is the "King" of digital marketing platforms.

Ginger S. Myers, University of Maryland Extension

1:00 PM - 1:30 PM

Become a Social Agriculture Advocate!

Michele Walfred, University of Delaware

1:30 PM - 2:00 PM

Making Videos for Social Outlets

Peter Coffey, University of Maryland Extension