Blair Richardson (President & CEO) Blair has led the Potatoes USA team through many changes over the past six years. His passion for this industry can be seen in how he interacts with the industry and through the many new programs implemented since joining Potatoes USA. He is involved with APRE, the Alliance for Food and Farming, the United Fresh Foundation Board of Trustees, and Blue Toad Farms. Blair is married to Marti, and they have one daughter, Bryce.