Regardless of the approach used for strategy development, execution, or management, leaders must be able to answer two fundamental questions: Are achieving the results we want? How do we know? In practice, most organizations struggle with these questions. Not from a lack of effort, but because ingrained practices around goals, performance, and alignment were never designed to provide that clarity or evidence. As a result, leaders cannot reliably determine whether investments and efforts reflect real progress toward strategic results or just being busy: - Strategy reviews drift toward initiatives and narratives of activity rather than evidence of results. - Cause-effect relationships remain unclear. “Alignment” is declared but coordinated and synchronized application of capabilities falls short. - Performance information focuses on activity and expenditure instead of insight to steer strategy through uncertainty, change, and operational disruption. Decisions are based on opinions and anecdotes. Without real evidence, momentum stalls or continues in a wrong direction. Organizations end up executing strategy while achieving little measurable impact. This session shows why these problems persist across sectors and strategy frameworks. It shares why the way goals are written, performance is defined, and alignment is pursued unintentionally make strategy immeasurable leaving leaders unable to answer those two fundamental questions. This session will focus on the practices and design choices that determine whether strategy execution can be managed with evidence. Participants will be guided through a practical lens for clarifying strategic results, understanding the evidence leaders need, and integrating strategy, performance, and execution so progress becomes visible and manageable. Attendees will leave with a clear, practical understanding of how to move beyond activity tracking and reporting rituals to establish performance information supporting real management decisions. They will leave with the understanding of how to confidently determine whether strategy is being achieved and how to manage execution with evidence.