Meg Gassanov, PhD is the founder and principal consultant of Strategic Measures, where she supports public and nonprofit organizations with strategy, performance measurement, evaluation, and research. A Strategy Planning Professional and Credentialed Evaluator, Meg helps organizations clarify their goals, choose the right path forward, and understand the difference their work is making. She has worked across sectors including housing, homelessness, public health, higher education, and social services, and is known for bringing clarity, rigor, and practicality to complex work.