Creative Marketing and Value Added

Monday, February 8, 2021
2:30 PM - 4:30 PM


2:30 PM - 3:00 PM

Creative Marketing Discussions and Interviews with Innovative Beginner Farmers

This presentation will feature content based on interviews with New Jersey beginner farmers on the challenges they faced trying to build their business during the pandemic. I will focus on some creative and novel marketing ideas and techniques that they employed to cope with the disruptions to their plans.

Brendon Pearall, Rutgers University

3:00 PM - 3:30 PM

Challenges & Opportunities in Urban Farmers Markets

Urban farmers markets present unique opportunities for growers to sell their fresh produce to a high volume of customers, but there are also challenges to participating.  This presentation will share information about produce variety selection for a diverse customer base, creative marketing strategies for farm businesses, and examples of successful programs to increase farmers’ sales at urban markets.

Lauren Errickson, New Brunswick Community Farmers Market

3:30 PM - 4:00 PM

Expanding My Farmers Market in 2020

Lenny Prezorski, Cold Spring Farms

Lauren Prezorski, Cold Spring Farms

4:00 PM - 4:30 PM

What's Happening at Snapping Turtle Farm:Direct Marketing Ideas for a Changing Consumer Landscape

Allison Akbay, Snapping Turtle Farm

CME Information