Understanding the Past to Inspire the Future: Using Social Media to Show Vacant Buildings Through a New Lens (Training)
Date & Time
Thursday, September 8, 2022, 11:00 AM - 1:00 PM
Katelyn Wright David Haas

The Greater Syracuse Land Bank will share how it has partnered with David Haas (@SyracuseHistory) to tell the history of land bank properties and their neighborhoods—most, historically redlined with concentrations of vacant and abandoned property. Using Instagram and other social media platforms, they are changing how current (and future!) Syracuse residents view these buildings and neighborhoods, sharing stories of everyday life to show these homes’ potential, and highlighting architectural details instead of broken windows. @SyracuseHistory chronicles the evolution and resurgence of these neighborhoods by featuring land bank properties being renovated and sharing often-overlooked details that make these old buildings so special. This training will teach you how to turn “likes” into tangible outcomes, and what kind of content generates the most online engagement. Participants will learn how to use social media platforms to engage the community, partner with other content creators to share your story, and use nontraditional content to attract buyers and increase civic pride. Bring your smartphone and log in to Instagram to participate in the conversation during this interactive and engaging training.

Session Type
Training Workshop